Mert Atlas and Marcus Piggott are the creative brains behind the Calvin Klein SS 2011 campaign featuring Lara Stone, Alexander Johansson, Liu Wen and Tomas Guarracino. The latest collection showcases the neutrality that embraces the summer sun and humid weather.
Linens, cotton and shorts are the theme in the latest collection. Every time Calvin Klein comes back with a new line, it is sure to impress many fashionistas. The two most famous initials in fashion 'cK' are embedded in our heads and with the latest Calvin Klein SS 2011 line, I'm sure it will resurface with an edge.
Edgy Monochromatic Shoots
The Calvin Klein SS 2011 Collection is Neutral at its Best
Trend Themes
1. Monochromatic Fashion - The rise of monochromatic outfits and campaigns offer opportunities for fashion brands to create minimalist collections and showcase diversity through subtle variations in color.
2. Sustainable Fabrics - The use of eco-friendly materials such as linen and cotton can offer fashion brands a competitive advantage, as the industry continues to shift towards more sustainable practices.
3. Inclusive Advertising - Calvin Klein's focus on diversity in their SS 2011 campaign shows a trend towards inclusive advertising that breaks away from traditional fashion norms and opens up possibilities for other brands to do the same.
Industry Implications
1. Fashion - The fashion industry has an opportunity to explore new design elements, sustainable materials, and diverse campaigns that redefine traditional norms and offer a fresh perspective on fashion.
2. Sustainable Textiles - There is a growing demand for sustainable textiles in the fashion industry and a rise in eco-friendly materials offers opportunities for textile companies to develop innovative and sustainable fabric solutions.
3. Advertising - The push for more inclusive advertising in the fashion industry opens up opportunities for advertising agencies to create campaigns that showcase diverse identities and break away from traditional norms.