In today’s society where consumers are consistently bombarded with new and increasingly creative and over the top designs, the latest installment for brand name oki-ni has surpassed geographical boundaries with its latest Chinese calligraphy-inspired shoot in collaboration with photographers Andrew Stellitano and Sam Hofman.
The epic photo shoot features a majestic set design that is set in a series of mistily surreal landscapes. It is inspired by traditional Chinese Shan Shui paintings, literally meaning ‘mountain’ and ‘water’. The photographs feature watches, shoes, sunglasses, cuff links, shoes and wallets set on top of rocks that appear to be submerged in crystal blue waters.
The photographs were then post-produced by Sam Hofman. The results are a magically surreal set of photographs that boasts artistic value.
Calligraphy-Inspired Fashion Shoots
Oki-Ni’s Epic Set Design Combines Fashion and Surrealism
Trend Themes
1. Calligraphy-inspired Fashion Shoots - Opportunity for fashion brands to explore unique and cultural-inspired concepts for their photo shoots.
2. Majestic Set Design - Potential for event planning and set design companies to create immersive and surreal experiences for brand activations and photo shoots.
3. Surreal Landscape Photography - Chance for photographers to experiment with blending reality and fantasy to create captivating and otherworldly images.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to embrace cultural influences in their designs and marketing campaigns.
2. Event Planning - Opportunity for event planning companies to push the boundaries of set design and create unique and immersive experiences for clients.
3. Photography - Potential for photographers to explore new techniques and concepts to create visually stunning and thought-provoking images.