Absolut's Call It A Night campaign promotes safety, respect, and personal responsibility during nights out. It underscores the significance of understanding one's limits and knowing when to drink responsibly. The campaign also aims to inform consumers about the adverse effects of excessive alcohol consumption, including verbal abuse.
From July 1st to 15th, Absolut will team up with Transport for London (TFL) to dominate Clapham Common tube station with a series of out-of-home (OOH) displays.
Absolut has also joined forces with Stonewall in the UK to develop a training initiative focused on improving safety for the queer community in venues. The training program commenced earlier this year at All Bar One, providing in-person sessions for all their general managers across sites.