The CVS Pharmacy Caliber Fashion Artist Series has been expanded by the brand with a series of artistic journal designs that are inspired by the mental health and wellness journeys of their respective artist.
The new journal designs come in four options that were each created by a CVS Health colleague and chose from the more than 75 pieces submitted by employees. The hardcover journals each have the artist's statement on the inside cover to help set the tone for the owner and help add additional context and personality to the intimate accessory.
Vice President, Store Brands at CVS Health Mike Wier spoke on the new journals in the CVS Pharmacy Caliber Fashion Artist Series saying, "We’re seeing that consumers, particularly those in the Millennial and Gen Z age groups, are using journals not only for school or work but as essential tools for their wellness and personal growth. We think these notebooks, featuring designs by our colleagues, will appeal to consumers’ desire for self-expression and help cultivate habits like journaling, habit tracking and creative exploration."
Colleague-Designed Journals
The CVS Pharmacy Caliber Fashion Artist Series Has Four New Journals
Trend Themes
1. Employee-created Products - Inviting employees to contribute creative ideas results in products that reflect diverse perspectives and enhance personal connection with consumers.
2. Wellness-focused Stationery - Journals designed with mental health and wellness in mind cater to the growing demand for self-care tools among consumers.
3. Personalized Stationery - Consumers' desire for unique and personally meaningful items drives the popularity of stationery products featuring individual stories and designs.
Industry Implications
1. Retail - Retailers can leverage the creativity and personal experiences of their employees to produce unique, consumer-engaging products.
2. Stationery - The stationery industry is increasingly embracing wellness-focused product lines that cater to the mental health needs of consumers.
3. Mental Health and Wellness - The integration of wellness concepts into everyday products represents an innovative approach in the mental health and wellness industry.