19 Crimes and Snoop Dogg teamed up to introduce Cali Red in 2020, and in 2024 the collaborators have teamed up again to announce the newest addition to the Cali Wines lineup, Cali Smooth. Cali Smooth takes the form of a red blend with notes of dark fruit, toasted oak and vanilla with a silky finish. Although the red wine blend has its own distinctive style and attitude, above all it's straightforward, non-pretentious and approachable to all adults.
"Today’s consumers are seeking fresh new flavors, and Cali Smooth delivers exactly that," Kris Ann Brady, Vice President of Marketing for BOLD Brands at Treasury Americas, shared in a press release, "With Snoop’s signature style, this wine offers a bold, smooth experience that’s a must-try for those eager to explore something new."
Rapper-Approved Red Wines
19 Crimes and Snoop Dogg Collaborated on Cali Smooth
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