For consumers who want to cut down on their coffee consumption or who want an easy and convenient way to receive a burst of energy on-the-go, Next Level Energy's caffeine inhalers might be a good product to consider. The brand specializes in natural, plant-based caffeine supplements, and most recently, it announced the launch of a new Lychee Ice flavor. Next Level Energy Inc. describes the new addition as "combining a tropical sweetness with a refreshing, mint taste" and that it is "a perfect complement to [the brand's] original Guarana Berry flavor profile."
Alongside the new caffeine inhaler flavor, the company overhauled its entire aesthetic in a bid to reach a "fresh, new look [that] can reflect [its] all-natural approach."
Lychee-Flavored Caffeine Inhalers
Next Level Energy Inc. Announces a New Flavor and a Rebrand
Trend Themes
1. Plant-based Caffeine Supplements - Disruptive innovation opportunity: Develop new flavors and delivery methods for natural, plant-based caffeine supplements.
2. Convenient Energy On-the-go - Disruptive innovation opportunity: Create portable and convenient energy products for consumers looking for alternatives to coffee.
3. Refreshing and Unique Flavors - Disruptive innovation opportunity: Explore innovative flavor combinations to create unique and refreshing energy products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop new energy products and flavors to cater to changing consumer preferences in the food and beverage industry.
2. Wellness and Supplements - Disruptive innovation opportunity: Exploit the demand for natural and plant-based wellness supplements by creating innovative caffeine delivery systems.
3. Packaging and Design - Disruptive innovation opportunity: Offer new packaging and design solutions to help energy product brands differentiate themselves in the market and attract consumers.