'Get Up and Go' is on a mission to change the way consumers fuel up for the day with its new caffeinated chocolate chip cookies. In recent years, companies have added caffeine to everything from peanut butter to toothpaste. Now consumers can enjoy the benefits of a cup of coffee in the form of a delicious chocolate treat.
The Smart Energy Cookie developed by Get Up and Go is a chewy chocolate chip cookie infused with caffeine. Despite the fact that each cookie is equivalent to one energy shot, there is no coffee taste. This is ideal for consumers who do not enjoy the taste of coffee or simply find it too much of a hassle to carry around a pipping hot beverage.
The caffeinated chocolate chip cookies ultimately give consumers a tasty and convenient way to fuel up while on the go.
Caffeinated Chocolate Chip Cookies
This Cookie Contains as Much Caffeine as a Cup of Coffee
Trend Themes
1. Caffeinated Food - Exploring the incorporation of caffeine into various food products to offer consumers a convenient and delicious way to get an energy boost.
2. Functional Snacks - Creating snacks that provide both sustenance and additional benefits, such as energy, to cater to the growing demand for healthy and convenient on-the-go options.
3. Alternative Energy Sources - Finding new and unconventional sources of energy to replace traditional options and meet the needs of consumers seeking efficient and portable ways to stay energized.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the inclusion of caffeine in different food products, like cookies, to cater to the evolving preferences of consumers.
2. Snack and Energy Foods - The snack and energy foods industry can develop innovative products, such as caffeinated cookies, that provide a quick energy boost for busy individuals.
3. Energy Drinks and Supplements - The energy drinks and supplements industry can incorporate caffeine into unique formats, like chocolate chip cookies, to offer consumers a convenient and enjoyable way to consume their desired energy levels.