Iceberg Vodka and Clamato have teamed up for #NationalCaesarDay, an event that invites bartenders across North America to showcase their favorite caesar cocktails via Instagram. In addition to other contestants -- with Sriracha Lime and Caesar Acadia drink entries -- Cafe California bartender Simon Johnson presents his Californian Caesar to fans of the Canadian drink.
His recipe is infused with a blend of Iceberg Vodka, Gibson's Finest Sterling Canadian Whisky, Barbecue Sauce and Allen's Malt Vineyard. The drink creation also features horseradish and minced garlic ingredients along with lemon juice, Clamato and ground black pepper.
Once blended, this drink is accented with a celery salt, maple syrup rim and is garnished with a wedge of lime and two strips of Canadian bacon. Fans of Caesar cocktails can check out Iceberg Vodka's social media contest and can try one of its winning recipes at their local, participating bar.
Californian Caesar Cocktails
Cafe California's Drink Recipe Mixes Vodka, Whisky and Barbecue Sauce
Trend Themes
1. Caesar Cocktail Innovation - The cocktail industry can innovate by exploring new and unique ingredients to create different Caesar cocktail variations.
2. Social Media Cocktail Contests - More brands can leverage the popularity of social media to host cocktail contests and increase customer engagement.
3. Celebration of National Days Trends - Companies can leverage the celebration of national days (such as National Caesar Day) to promote their products or services to a wider audience and increase brand awareness.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can explore new and unique ingredients to create different Caesar cocktail variations, and participate in social media contests to increase customer engagement.
2. Hospitality Industry - The hospitality industry can leverage the celebration of national days to promote their cocktail offerings and attract more customers.
3. Food Industry - The food industry can collaborate with alcohol brands to create food and drink pairings that offer unique dining experiences to their customers.