A new range of limited-edition Cadbury Dairy Milk bars are being launched by Mondelez International and Age UK to help inspire shoppers with the stories of elderly consumers. The announcement comes as part of the next iteration of the Donate Your Words campaign and encourages consumers to chat with the elderly who might need help when it comes to overcoming loneliness. The initiative will see excerpts from several seniors gracing the front of the brand's chocolate bars, which can be read in full online.
Brand Manager at Mondelez International Pippa Rodgers boasted about the new limited-edition Cadbury Dairy Milk bars saying, "We’re proud to continue our long-term partnership with Age UK. To be featuring the Donate your Words campaign across 10 million Cadbury Dairy Milk bars is both exciting and fitting, as we look for more impactful ways to support this important mission. Keeping true to the brand’s philanthropic roots, and the Cadbury belief that there is a glass and a half in everyone, we are extremely proud that the Donate your Words campaign has already encouraged hundreds of thousands of people to start a conversation with a potentially isolated or lonely older person."
Senior Story Chocolate Branding
These Cadbury Dairy Milk Bars Share Inspiring Tales
Trend Themes
1. Limited-edition Brand Collaborations - More brands will collaborate with non-profit organizations and leverage storytelling to inspire shoppers to take action and support social causes.
2. Storytelling Packaging - Product packaging will no longer just be a functional tool; they will be used to tell stories that resonate with consumers on a deeper level.
3. Cause Marketing Campaigns - Cause marketing campaigns will become increasingly popular as brands seek to align themselves with social causes and tap into consumers' desire to make a positive impact in the world.
Industry Implications
1. Food and Beverage - The food and beverage industry will increasingly use packaging to tell stories about their products and connect with consumers on a deeper level.
2. Non-profit Organizations - Non-profit organizations will partner with brands to create cause marketing campaigns that raise awareness about social issues and drive support for their missions.
3. Marketing and Advertising - The marketing and advertising industry will play a key role in creating and executing impactful cause marketing campaigns that resonate with consumers and inspire them to take action.