Confidence-Boosting Candy Bars

Cadbury and The Prince's Trust Teamed Up to Support Young People

Cadbury and The Prince's Trust have announced a partnership that's meant to help young people be their best self when embarking on a new adventure this fall. The partnership will see Cadbury releasing 5,000 limited-edition Dairy Milk bars with confidence-boosting slogans like You Are Magic!, Stay Strong! and Be Brave!, amongst others. The bars are being offered via the Sweet Starts website where consumers can send the bars for free to those who they want to encourage to try their hardest this autumn.

Junior Brand Manager at Mondelēz International Christina Bland commented on the Cadbury and The Prince's Trust partnership saying, "As part of the work that Cadbury does with The Prince’s Trust, we wanted to launch these bars to showcase young ambassador success stories and offer words of encouragement to those starting out. We hope to raise awareness of the incredible support The Prince’s Trust provides, the charity’s amazing resources and to give people nationwide a generous way to lift the spirits of a young person this September, with a bar of the nation’s favourite Cadbury Dairy Milk!"
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