Cabracega Design was commissioned to create the Coca-Cola Light Exhibition for the ExperimentaDesign Biennale 2009. For the exhibition, Cabracega Design took everyday objects and recreated them with a Coca-Cola flair.
'You are Here' is part of the exhibit--it's a target colored umbrella looks like a pinpoint on a map when seen from above. Cabracega subtly and brilliantly incorporated the Coca-Cola colors into the design. Take a look at the gallery for more.
Implications - The Coca-Cola Light Exhibition hopes to rethink the second hand materials that were provided to them in order to come up with cool concepts for the ExperimentaDesign Biennale’s 2009 programme.
Atypical Advertising
Coca-Cola Commissions Cabracega Design for ExperimentaDesign Biennale 2009
Trend Themes
1. Brand Transformation - Companies can revamp branding by incorporating them into everyday objects to create an immersive customer experience.
2. Artistic Collaboration - Partnering with designers and artists can enhance a company's image and create new marketing opportunities.
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Industry Implications
1. Beverage Industry - Incorporating branding into everyday objects can be a unique way to market beverages and stand out in a competitive market.
2. Advertising Industry - Partnering with designers and artists can bring fresh and innovative perspectives to advertising campaigns.
3. Event Industry - Experiential marketing and immersive exhibits can create memorable experiences for attendees, making events more impactful and successful for brands.