C2 Montreal has been named the best conference for four years in a row thanks to its unique festival-like setting. To showcase its unique value proposition, the company launched a proactive social media preference on Facebook, LinkedIn, Twitter, YouTube, and Instagram. The content -- in both English and French -- offers case studies on industry leaders, provocative marketing campaigns as well as forward-thinking market articles.
In addition to its insightful social media content, C2 Montreal debuted a trailer video that speaks to the benefits of "collaborating with folks that aren't exactly like." By cross-pollinating with multiple industries, businesses are able to think outside the box and tackle problems in new and progressive ways. The video features prominent business innovators including Spike Lee, director, producer, actor, and author and Dax Dasilva, the founder and CEO of Lightspeed and is shared across the brand's social media accounts.
Festival-Like Innovation Summits
C2 Montreal's Proactive Social Media Approach Engages Followers
Trend Themes
1. Festival-like Innovation Summits - Opportunity to create interactive conferences that combine business and entertainment elements to engage attendees and foster creativity.
2. Proactive Social Media Engagement - Potential for companies to leverage social media platforms to actively share industry insights, case studies, and thought-provoking content to build an engaged online community.
3. Cross-industry Collaboration - Disruptive potential lies in forging partnerships across different industries to encourage fresh perspectives, creativity, and innovative problem-solving.
Industry Implications
1. Event Management - Opportunity for event management companies to create unique and interactive conference experiences that blend business and entertainment elements.
2. Digital Marketing - Growing demand for proactive social media strategies that focus on sharing valuable industry insights, thought leadership, and engaging content.
3. Business Consulting - Emerging market for consultants who specialize in facilitating cross-industry collaboration to drive innovation and problem-solving from diverse perspectives.