Digital agency Dept created a limited-edition Byte jacket in Snapchat and it uses the app's body-tracking technology to allow virtual try-on experiences. The augmented reality puffer jacket is an exploration of the future of digital fashion, especially when it comes to NFTs, and the consumer desire for newness and ownership that doesn't necessarily rely on physical goods. A limited number of the "gravity-defying" NFT puffer jackets can be tried on in Snapchat. There's also a special augmented reality lens for buyers to share clips of themselves wearing the jacket in motion.
While there are many non-fungible tokens being purchased merely for the sake of owning a unique digital asset, the world of fashion is exploring the future of virtual wearables that can be worn and viewed through augmented and virtual reality.
AR Puffer Jackets
The NFT Byte Jacket Can Be Worn with Snapchat's Body-tracking Tool
Trend Themes
1. AR Fashion - Creating augmented and virtual reality experiences for fashion items to enhance consumer experiences and virtual try-ons.
2. NFT Wearables - Exploring the use of non-fungible tokens in the fashion industry to provide consumers with unique ownership and collectible digital assets.
3. Digital Fashion - Developing new ways to create and showcase digital fashion through the use of emerging technologies such as augmented and virtual reality.
Industry Implications
1. Fashion Retail - Using augmented reality technology to provide virtual try-on experiences for customers, creating a potential shift in the way fashion items are marketed and sold.
2. Blockchain and Cryptocurrency - Exploring the use of non-fungible tokens in the fashion industry as a new way to authenticate and sell digital assets, potentially disrupting traditional payment systems.
3. Creative Agencies - Partnering with brands to conceptualize and create new digital fashion experiences using emerging technologies to enhance consumer engagement and brand awareness.