Byredo, a Swedish label that's most widely known for its leather goods, accessories, and fragrances, has launched a range of eyeshadow palettes that expand upon the recently unveiled Bryedo makeup line.
The products were led by Ben Gorham, the brand's creative director, and Isamaya Ffrench, a British makeup artist who's created looks for fashion editorials in Vogue and Dazed. Together, the creatives designed a range of eyeshadow palettes that each feature five complementary shades. One of the palettes, dubbed 'Corporate Colours,' spotlights neutral shades that can be used to create everyday looks, whereas the 'Sociomancer' palette feature bright hues of orange, purple, and green—taking inspiration from musician Yves Tumor.
All of the palettes are packaged in gold shell-like cases, making them an opulent addition to any vanity.
Shell-Shaped Eyeshadow Palettes
The Byredo Makeup Line Now Features Opulent Gold Palettes
Trend Themes
1. Luxury Makeup - Creating exclusive eyeshadow palettes in opulent packaging opens up a market for luxury makeup consumers.
2. Collaborative Creation - Collaborating with makeup artists allows for unique and innovative product design ideas that capture consumer interest.
3. Color Story Palettes - Eyeshadow palettes that tell a story through color create a more immersive makeup experience for consumers.
Industry Implications
1. Cosmetics - Incorporating unique product packaging and collaborating with makeup artists can help cosmetics brands capture consumer attention and stay up-to-date with the latest beauty trends.
2. Fashion - By incorporating makeup lines, fashion brands can create a more immersive and comprehensive brand experience for consumers.
3. Accessories - Luxury accessories brands can expand their product offerings and create complementary lines, such as makeup, to attract a wider range of consumers.