The Byredo IKEA collaboration is an exciting announcement that sees a new partnership between two respected Swedish brands. The unique new collaboration comes just days after IKEA has announced a highly anticipated partnership with multidisciplinary artist and designer Virgil Abloh and his brand Off-White, which will be see the creation of a millennial-focused furniture collection.
Part of IKEA's larger strategy of investing in the future of fragrance in the home, the collaboration will explore common methods of dispensing and the overall "scent of IKEA, if there is one," as stated in the press release.
Both launched in Stockholm, Byredo and IKEA both boast cult-like followings, despite the former only having been launched in 2006 and largely occupying the luxury perfume space, and will jointly release the results in 2019.
Exploratory Retailer Scents
The Byredo IKEA Collaboration Will Explore the Scent of the Retailer
Trend Themes
1. Home Fragrance Exploration - The Byredo IKEA collaboration is part of IKEA's larger strategy of investing in the future of fragrance in the home, which presents an opportunity for disruptive innovations in the home fragrance industry.
2. Retail Experience Enhancement - The collaboration will explore the overall 'scent of IKEA,' presenting opportunities for enhancing the retail experience and creating unique and captivating in-store environments.
3. Luxury Brand Collaborations - The collaboration between Byredo and IKEA presents a trend of luxury brand collaborations in the home goods industry, opening up opportunities for disruptive partnerships.
Industry Implications
1. Fragrance Industry - The collaboration between Byredo and IKEA presents opportunities for disruptive innovations in the home fragrance industry, including new scent-dispensing methods and creating unique home fragrances.
2. Retail Industry - The exploration of the 'scent of IKEA' presents opportunities for the retail industry to enhance the in-store experience and create more captivating and memorable environments.
3. Home Goods Industry - The collaboration between Byredo and IKEA presents a trend of luxury brand collaborations in the home goods industry, opening up opportunities for more disruptive partnerships and collaborations.