'Byredo,' the company famous for its luxury perfumes, home care, and cosmetics products, has unveiled the 'Byproduct 34' collection of signature eyewear. The Byproduct 34 collection includes three items: the 'Usami,' the 'Madea,' and the 'Niiro.' The Usami has a small round lens, the Madea has a modern geometric lens, and the Niiro has an aviator lens.
The Byproduct sub-brand is home to Byredo's products outside of its perfumes, home care, and cosmetics. The brand has been growing in popularity among entry-level luxury fans as a result of its authentic messaging and commitment to quality. The Byproduct 34 collection will likely continue the global growth for Byproduct, as these glasses are available in a range of colors that can suit any look. The glasses are available in shades of brown, pink, and black, and can be purchased online at Byredo's website at an MSRP of $275 USD.
Fragrance-Branded Eyewear Collections
Byredo Unveiled Three Signature Byproduct 34 Eyewear Pieces
Trend Themes
1. Fragrance-branded Fashion - The concept of branding fashion essentials with fragrance company logos and brand names presents disruptive innovation opportunities.
2. Luxury Eyewear Collections - Creating high-end and authentic luxury eyewear collections will continue to attract entry-level luxury fans and present lucrative market opportunities.
3. Small-batch Product Lines - Designing and launching small-batch product lines under sub-brands present an efficient and cost-effective way to test and launch new products while creating a buzz around them.
Industry Implications
1. Luxury Fashion - Collaborating with iconic fragrance brands and adding their logos to high-end fashion essentials has the potential to elevate the brand's appeal and attract a new segment of consumers.
2. Eyewear Manufacturing - Developing luxury eyewear collections that offer unique designs and high-quality materials will attract the attention of fashion-conscious consumers and the luxury eyewear market.
3. Beauty and Personal Care - Introducing small-batch product lines under sub-brands allows beauty and personal care companies to test new product ideas, create buzz and attract a younger and more diverse consumer base.