The BWGH Spring/Summer 2013 lookbook ventures through the lush landscape of Italy. The stylish contemporary streetwear stands out juxtaposed against the historical architecture Europe has to offer.
The fantastic visual travel journal follows a handsome well-dressed model as he navigates small towns and big cities. The stylish menswear collection consists of maritime-inspired garments, casual jackets, classic tees, two-toned pocket button-up shirts and light knitwear. This apparel transitions with ease and each piece travels well. You can throw them in your suitcase and be good to go. A breathtaking shot from the lookbook is one where the young man dressed up in a rustic orange blazer is positioned in the midst of a canal in Venice.
The BWGH Spring/Summer 2013 lookbook is an epic adventure that entices you along for the ride.
Italian Adventure Lookbooks
The BWGH Spring/Summer 2013 Lookbook Travels Through Europe
Trend Themes
1. Contemporary Streetwear - Disruptive innovation opportunities lie in creating innovative and sustainable materials for contemporary streetwear.
2. Maritime-inspired Garments - Opportunities for disruptive innovation exist in developing eco-friendly production methods for maritime-inspired garments.
3. Travel-friendly Fashion - Disruptive innovation can be explored in designing functional and stylish travel-friendly fashion pieces.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation in creating sustainable and travel-friendly garments.
2. Textile - The textile industry has potential for disruptive innovation in developing eco-friendly materials and production methods for contemporary streetwear.
3. Tourism - Opportunities for disruptive innovation exist in the tourism industry by promoting travel-friendly fashion and showcasing collaborations with fashion brands.