To highlight some of the ingredients in its new Buttermelt Blush, NYX Professional Makeup teamed up with renowned chef and TV personality Gordon Ramsay and his daughter Holly Ramsay to craft an exclusive cake recipe.
This collaboration came about as a result of beauty and lifestyle creator Holly attempting to bake a cake inspired by the blush, and sharing her results on Instagram and TikTok. Gordon, known for lightheartedly critiquing amateur chef content on social media, poked fun at his daughter's baking skills and dropped an official cake recipe of his own.
Gordon Ramsay's Buttermelt Blush cake recipe features ingredients such as almond butter and shea butter, which are in NYX's beauty product, and a multi-color frosting inspired by the richly pigmented blush shade range.
Blush-Inspired Cake Recipes
Gordon Ramsay Dropped a Cake Recipe Inspired by NYX Buttermelt Blush
Trend Themes
1. Celebrity-chef Collaborations - The fusion of culinary expertise with beauty branding, as seen with Ramsay's cake recipe, introduces unique cross-industry partnerships.
2. Cosmetic-ingredient Utilization - Incorporating beauty product ingredients like almond and shea butter into food recipes exemplifies innovative applications beyond traditional uses.
3. Social-media Content Creation - Leveraging platforms like Instagram and TikTok for collaborative promotional efforts between brands and influencers drives engaging consumer interaction.
Industry Implications
1. Beauty and Cosmetics - The integration of culinary elements with beauty products offers fresh marketing strategies and product development opportunities for cosmetics brands.
2. Food and Beverage - Exploring unconventional ingredients inspired by other industries, such as those found in beauty products, can lead to innovative food creations.
3. Influencer Marketing - The collaboration between celebrities and influencers in varied domains provides a rich avenue for creating viral content and expanding audience reach.