Just as there's WhatsApp for chatting with your friends, there's Caliber, a business app for professional networking.
Caliber is described as a crossover between WhatsApp and LinkedIn, serving as a place to connect with business contacts through an instant messaging system versus email. By filtering out personal contacts, this helps conversations on Caliber to be strictly professional. When it comes to searching for a specific contact, users are able to filter by search results like skills, company and location. To keep the employment information that's displayed on the app as updated as possible, Caliber is synced with LinkedIn.
A growing number of business apps like Caliber and Facebook at Work are showing that social media and mobile phone use in the workplace is not only becoming accepted, but encouraged.
Professional Messaging Apps
Caliber is a Business App to Connect Colleagues and New Contacts
Trend Themes
1. Social Business Apps - Caliber is part of a growing trend of business apps that merge social media and professional networking.
2. Instant Messaging for Professionals - Caliber's instant messaging system provides a professional alternative to email for connecting with colleagues and new contacts.
3. Filtered Professional Networking - Caliber's ability to filter out personal contacts creates a strictly professional environment for conversations.
Industry Implications
1. Business Communication - Caliber and similar apps present an opportunity for disruptive innovation in the business communication industry.
2. Social Networking - The merging of social media and professional networking in apps like Caliber opens up new possibilities for disruptive innovation in the social networking industry.
3. Workplace Technology - The acceptance and encouragement of social media and mobile phone use in the workplace, as shown by apps like Caliber, highlights disruptive innovation opportunities in the workplace technology industry.