As part of its next era of beautiful bean content, Bush's Beans -- known for its signature commercials, 'Roll the Beautiful Bean Footage' -- invites talented, bean-obsessed social creators to participate in Bush's Beans Can Film Festival.
As a result of the amazing videos on Reels and TikTok, Bush's is calling on creators to submit custom bean-themed content to the festival, and one lucky winner will have their content aired as a Bush's commercial along with a $50,000 cash prize. A total of four secondary prizes of $2,500 will also be awarded.
"With all the fun bean content online, we've had a front row seat to see just how talented some of these up-and-coming creators are," said Brittanie Weaver, Director of Marketing. "Why not showcase that talent and invite them to roll that beautiful bean footage with us?"
The Bush's Beans Can Film Festival is now accepting entries of short videos (15-30 seconds) highlighting the iconic Bush's Beans cans in an engaging way. Submissions must be posted on Instagram or TikTok using #BushsCanFilmContest by Feb. 11 at 11:59 p.m. ET.
Fan-Created Commercial Contests
Bush’s Beans Invites Fans to Create its Next Commercial
Trend Themes
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Industry Implications
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