Bush Baby World from Golden Bear introduces a new toy concept for girls that introduces characters from a matching YouTube web series.
The 'Bush Babies' toys boast a patented system that allows their ears and eyes to be wiggled. Each of the toys comes with their own cuddly pod, which includes a leaf-like panel that can be closed shut. Some of the characters in the range include Bush Baby Sasu and Princess Melina, which is sold with accessories like a royal sceptre, comb and silver pouch bag.
After only being released about a month ago, the Bush Baby toys are already sold out online. This high demand is reflected in the interest on the webisodes and commercials, which have been viewed well over 600,000 times in the first few weeks of release.
Pod-Encased Woodland Toys
Golden Bear's Bush Baby Range Pairs with 'Bush Baby World' Webisodes
Trend Themes
1. Webisode-driven Toy Lines - The success of the 'Bush Baby World' webisodes paired with the toy line demonstrates the potential of creating interactive content that drives toy sales.
2. Patented Toy Features - The patented wiggling ears and eyes on the Bush Baby toys highlight the opportunity for innovative features that can set toys apart in the market.
3. Limited Edition Toy Collections - The instant sell-out of the Bush Baby toys online suggests a trend towards creating limited edition toy collections that generate excitement and exclusivity.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore opportunities to create interactive toy lines that are driven by accompanying webisodes.
2. Entertainment Production - Content creators can look for opportunities to develop webisodes or online series that tie-in with toy lines to create a multi-platform experience.
3. E-commerce Retail - E-commerce retailers can take advantage of the demand for limited edition toy collections by offering exclusive deals and pre-orders to drive sales.