Scottish glassware company Glencairn Crystal Studio has rebranded its Burns Crystal sub-label, debuting a new look designed to appeal to consumers seeking Scottish gifts. The brand revamp includes a redesigned website, online shop, and updated social media channels.
Burns Crystal was founded 35 years ago before being acquired by whiskey glass maker Glencairn Crystal Studio in 2015. Now, the brand's range includes drinking glasses tailor-made for whiskey, gin, wine, and champagne. In addition, the company has announced that customers will now have the option to engrave their glassware with custom designs.
"We are incredibly proud of our Scottish heritage – it’s an exciting opportunity for us to give Burns Crystal an image refresh and reset alongside, but still separate to, our existing Glencairn Crystal product offering," said Jason Kennedy, sales director at Glencairn Crystal.
High-End Whiskey Glassware
Burns Crystal Undergoes a Rebrand and Social Media Revamp
Trend Themes
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Industry Implications
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