Burger King's Impossible Whopper will be sold in all United States locations, beginning on August 8th. Burger King will also launch a taste test initiative in order to have customers taste both versions of the Whopper, the taste test will continue until September 1st and is available through the Door Dash app as well as Burger King apps. Burger King's Impossible Whopper will have a $5.95 price point.
Burger King is now joining many other fast food chains who have already incorporated popular meatless options into the menu. Incorporating meatless products allows consumers more choice and will enable people to cut down on meat products. Many consumers are making dietary changes that include less meat and Burger King is positioning itself accordingly.
Meatless Food Launches
Burger King's Impossible Whopper Will Be Available at All US Locations
Trend Themes
1. Meatless Food - Burger King's launch of the Impossible Whopper showcases the growing trend of incorporating popular meatless options into fast food menus.
2. Taste Test Initiative - Burger King's taste test initiative for the Impossible Whopper highlights the importance of allowing customers to experience and compare different versions of a product.
3. Dietary Changes - The increasing number of consumers making dietary changes towards less meat creates a disruptive innovation opportunity for the food industry to provide more plant-based alternatives.
Industry Implications
1. Fast Food Chains - The inclusion of meatless options in fast food menus has the potential to reshape the industry and meet the demands of health-conscious consumers.
2. Food Delivery Apps - The availability of the Impossible Whopper taste test through applications like Door Dash provides an opportunity for food delivery apps to partner with restaurants and offer exclusive experiences to customers.
3. Plant-based Food Products - The rise in dietary changes towards less meat creates a market for innovative plant-based food products that can cater to the evolving preferences of consumers.