Behold the Burger King Sprout Surprise Whopper filled with Brussels sprouts. For a limited-time holiday special, this fast-food chain has unveiled a burger that contains an uncommon ingredient.
Apparently this vegetable is part of traditional British Christmas dinners, and Burger King called them "the classic festive ingredient that so often gets overlooked." Perhaps there's a reason why -- people are not taking to the new Burger King Sprout Surprise Whopper very well.
Implications - It's always interesting when fast food companies attempt to introduce new "healthier" alternatives to the typically heart-busting menu they offer. While the brussel sprout burger may not be for everyone, health nuts in North America are rejoicing.
Brussels Sprouts Burgers
Burger King Sprout Surprise Whopper Filled With Cabbage-Like Vegetables
Trend Themes
1. Plant-based Alternatives - The introduction of Brussels sprouts burgers by Burger King highlights the growing trend of plant-based alternatives in fast food.
2. Holiday Specials - Limited-time holiday specials, like the Burger King Sprout Surprise Whopper, are becoming a popular trend among fast food chains.
3. Rediscovering Traditional Ingredients - Burger King's use of Brussels sprouts as a festive ingredient showcases the trend of rediscovering and elevating traditional ingredients in modern cuisine.
Industry Implications
1. Fast Food - The introduction of Brussels sprouts burgers by Burger King indicates a potential disruptive innovation opportunity in expanding the menu offerings of fast food chains to include more plant-based options.
2. Plant-based Food - The growing trend of plant-based alternatives in fast food presents an opportunity for the plant-based food industry to collaborate with major fast food chains to develop innovative and appealing menu items.
3. Holiday Food - The popularity of limited-time holiday specials, like the Burger King Sprout Surprise Whopper, suggests a disruptive innovation opportunity for restaurants and food retailers to create unique and seasonally-inspired dishes that cater to consumers' festive preferences.