It was announced at Comic Con 2009, and now Summit Entertainment along with with Burger King have officially announced the release of the Burger King New Moon 6-pack BK Burger Shots Value Meal.
Now there is a way for adults to join in the fun shared by millions of children by collecting limited edition fast-food collectibles branded by major motion pictures. Maybe that viral 'Twilight with Cheeseburgers' parody wasn't so peculiar after all.
Implications - With the popular Twilight series capturing the public's attention, companies would be wise to notice how pop culture references garner instant recognition. Businesses that incorporate popular icons and allusions will fare well in today's media-obsessed society. By designing campaigns and products that integrate these well-known figures, companies will have a leading edge over other competitors.
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
Trend Themes
1. Pop Culture Branding - Utilizing popular icons and allusions can lead to instant recognition and success.
2. Movie Tie-in Merchandise - Creating limited edition and collectible merchandise in partnership with major motion pictures can generate buzz and drive sales.
3. Fast Food Collectibles - Designing and promoting limited edition fast food collectibles can create a new revenue stream for companies and draw in customers.
Industry Implications
1. Fast Food Industry - Fast food chains can capitalize on the trend of creating limited edition collectibles to drive traffic to their restaurants.
2. Entertainment Industry - Studios can partner with companies to create merchandise to promote their movies and franchise.
3. Retail Industry - Retailers can stock and sell limited edition collectibles, allowing fans to add to their collections while driving revenue.