Burger King and McDonald's have been hilariously feuding through marketing campaigns, and the latest installment of this comes from Burger King, as the chain takes a strong anti-clown approach to poke fun of its rival's mascot.
The new ad campaign features photos of children crying with scary-looking clowns, boasting a tagline that promotes the burger chain's clown-free birthday parties. The ads feature numerous examples of children having unpleasant experiences with clowns, clearly referencing Mcdonald's iconic Ronald McDonald. According to Marcelo Pascao, "Burger King knows that birthdays are a very big deal for kids, and we believe they should be fun and clown-free. We prefer to be on the good side of children’s memories not the scary ones, like the traumatized kids in these ads."
Anti-Clown Burger Ads
Burger King and Mcdonald's Fued Continues with Anti-Clown Ads
Trend Themes
1. Anti-clown Marketing - The utilization of anti-clown marketing campaigns by fast-food chains to mock their competitor's mascots.
2. Humorous Feud Marketing - Fast-food chains using humorous marketing campaigns to create a rivalry between each other.
3. Child-focused Marketing - Fast-food chains using child-focused marketing campaigns to attract younger audiences.
Industry Implications
1. Fast Food - Fast food chains are engaging in marketing campaigns that disrupt their competitive industry through humorous and child-focused promotions.
2. Marketing - The anti-clown and humorous campaign tactics utilized in the fast-food industry could be innovated and expanded upon in other industries.
3. Entertainment - The recent clown-related marketing campaigns from fast-food chains could create opportunities for industries like entertainment to utilize the same technique to create popularity and buzz for their productions.