Burger King ads have been marked by a quality of diversity that truly sends a message of inclusivity, tolerance, and acceptance. The latest commercial launched by the fast-food chain's Brazil outposts centers around a man with a visual disability and his dining experience. The marketing initative has been arranged in collaboration with creative advertising agency David Sao Paulo.
The Burger King ad definitely sets itself apart. This is the first commercial in the country to "include audio descriptions for the visually impaired." The story follows Eduardo who takes advantage of the chain's 'two for $15' deal. Munching on the 'Double Cheddar' and the 'Big King' sandwiches, whilst wearing a classic Burger King crown, Eduardo playfully shares his opinions on the menu options — a "cheddar explosion" is how he describes the first food item.
Inclusivity-Focused Burger Ads
This Burger King Ad Employs Eduardo — a Cheerful Man Who is Blind
Trend Themes
1. Inclusivity-focused Advertising - Burger King's latest inclusive ad campaign has set a trend for companies to create advertising initiatives focusing on inclusivity and tolerance.
2. Accessibility - Burger King's decision to include audio descriptions for the visually impaired created a trend for increasing the accessibility of advertisement content.
3. Social Responsibility Marketing - Burger King's marketing campaign highlights the trend for companies to incorporate social responsibility in their advertising initiatives.
Industry Implications
1. Fast Food - Fast food chains can follow the trend created by Burger King in creating an inclusive and accessible dining experience for visually-impaired customers.
2. Creative Advertising - Creative advertising agencies can incorporate the principles of inclusivity and social responsibility in advertising campaigns for clients.
3. Accessibility Technology - There is an opportunity for the development of technology that facilitates accessibility in advertisement content for visually-impaired audiences.