The Burger King 23/’24 TOP (The One Pounder) burger has been introduced in Japan as a limited-edition sandwich for diners to enjoy as we say goodbye to 2023 and welcome 2024. The burger is characterized by its indulgent recipe that includes four beef patties to achieve a total of one pound of meat, and is topped with a five-cheese sauce, gouda slices and tomato sauce. The use of red and white ingredients comes as a nod to kohaku to offer diners a way to consume the seasonal color palette to encourage good luck into the new year.
The Burger King 23/’24 TOP (The One Pounder) burger is priced at 2,090 yen and is available only while stock lasts.
Indulgent Seasonal Celebration Burgers
The Burger King 23/’24 TOP Burger Has Four Beef Patties
Trend Themes
1. Indulgent Seasonal Celebration Burgers - The indulgent Burger King 23/’24 TOP (The One Pounder) burger is a limited-edition sandwich in Japan that features four beef patties, a five-cheese sauce, gouda slices, and tomato sauce, providing a festive and flavorful way for diners to celebrate the season.
2. Seasonal Color Palette - The Burger King 23/’24 TOP burger incorporates the red and white color palette traditionally associated with kohaku, offering diners a visually appealing way to consume the seasonal colors and embrace the spirit of the new year.
3. Limited-edition Offerings - The introduction of the Burger King 23/’24 TOP burger as a limited-edition sandwich creates a sense of scarcity and exclusivity, encouraging diners to try the unique combination of flavors before it runs out.
Industry Implications
1. Fast Food - The limited-edition Burger King 23/’24 TOP (The One Pounder) burger showcases how fast food chains can leverage special seasonal offerings to attract customers seeking unique and indulgent dining experiences.
2. Burger Chains - The introduction of the Burger King 23/’24 TOP (The One Pounder) burger in Japan highlights the potential for burger chains to experiment with creative and extravagant menu items that cater to specific cultural celebrations and events.
3. Food and Beverage - The incorporation of seasonal colors and flavors in the Burger King 23/’24 TOP burger demonstrates the opportunity for food and beverage companies to create products that resonate with consumers during specific times of the year, leveraging nostalgia and cultural associations.