The Burberry Prorsum's Spring 2010 looks from their runway must have gotten shrunk in the dryer. Popular pieces from the line have been adorably miniaturized.
This is a Burberry first, as they have never taken fashion pieces straight off their runway and applied to their kid's wear. If you were a parent that wanted to dress your child in the best styles, it's now possible. Also, you can coordinate matching outfits with your toddler!
Implications - This ad campaign is adorable and if the set looks familiar to you, you're a keen observer. This is the same set used in the backdrop for Emma Watson's spring Burberry Prorsum shoot with her brother.
Adorable Mini Couture
Burberry Prorsum's Spring 2010 Looks Get Shrunk
Trend Themes
1. Miniaturized Couture - The trend of miniaturizing high-end fashion pieces for children presents an opportunity for luxury brands to cater to stylish parents.
2. Runway-to-kids-wear - The practice of adapting runway fashion directly to children's clothing opens up a new market segment for fashion brands targeting parents.
3. Matching Parent-child Outfits - The growing demand for coordinated parent-child outfits creates a niche for brands to offer matching clothing options.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore the potential of miniaturizing their designs to offer fashionable clothing options for children.
2. Children's Clothing - The trend of runway-to-kids-wear presents opportunities for the children's clothing industry to expand their offerings with high-end fashion pieces.
3. Family Fashion - The increasing desire for matching parent-child outfits creates a market for brands in the family fashion industry to provide coordinated clothing options.