From giant teddy bear sculptures and heavily patterned facades to beach umbrellas and gigantic billboards, the Burberry monogram is everywhere. In an attempt to rebrand itself, the celebrated luxe fashion house totally reimagines its signature pattern and then, as part of a larger publicity stunt, dominantly inserts it into the narrative of urban environments.
The new Burberry monogram boasts an intricate pattern that centers itself around a B. The color palette is kept to a triad of colors — orange, white and tan. It is clear that through this rebranding initative, the luxe fashion house seeks to make itself more accessible to a younger audience. Embracing street culture, Burberry's presence in the fashion industry is definitely potently accentuated and attention-grabbing.
Dominant Monogram Rebranding Initiatives
The Burberry Monogram is Featured All Over the Place
Trend Themes
1. Urban Monogram Art Installations - Fashion brands could invest in public art installations to promote their new logo designs and generate buzz.
2. Simplified Signature Patterns - Simplifying a brand's signature pattern and color palette can make it more appealing and recognizable to a younger audience.
3. Streetwear-inspired Luxury Fashion - Luxury fashion brands could draw inspiration from streetwear and urban culture to appeal to younger consumers and stay relevant.
Industry Implications
1. Fashion - Fashion brands could explore new ways to promote their rebranding initiatives through bold marketing campaigns and collaborations with artists and designers.
2. Art and Design - Artists and designers could collaborate with fashion brands to create unique art installations that showcase their new logos and reinforce their brand identities.
3. Marketing and Advertising - Marketing and advertising agencies could help fashion brands develop creative campaigns that leverage public art, social media, and influencer partnerships to generate buzz around their rebranding initiatives.