Following the success of its BBF feature, the popular dating app Bumble has announced that it will be introducing a new networking feature called 'BumbleBizz.'
Similar to the BBF Feature, BumbleBizz allows dating app users to switch between looking for romance, friendship or career contacts. When switching to the networking mode, users will be able to create a new profile that better reflects their professional background. Users will then be able to swipe left or right on potential industry connections and strike up a conversation if they choose.The one caveat, is that women must be the ones to initiate the connection, which is in keeping with Bumble's commitment to being a "mission-driven, female-empowerment brand."
While LinkedIn has changed the way consumers network with one another, BumbleBizz may soon change the way these contacts are made.
Dating App Networking Features
The New BumbleBizz Feature Helps Users Make Career Contacts
Trend Themes
1. Multifunctional Dating Apps - The rise of dating apps with networking features presents an opportunity for users to seamlessly switch between finding romance, friendship, and career connections all in one platform.
2. Female-initiated Connections - BumbleBizz's requirement for women to initiate connections disrupts traditional networking norms and fosters a more inclusive and empowering environment for female professionals.
3. Professional Networking Disruption - BumbleBizz's entry into the professional networking space poses a potential threat to established platforms like LinkedIn, forcing them to adapt and innovate to compete in the evolving market.
Industry Implications
1. Dating Apps - Dating app industry can explore incorporating networking features to offer users a comprehensive platform for both personal and professional connections.
2. Tech/employment - The tech/employment industry can find opportunities in creating networking platforms specifically catering to the needs of professionals seeking career contacts and opportunities.
3. Social Media - Social media platforms can enhance their existing features by integrating networking functionalities to offer users seamless interactions and connections across personal and professional spheres.