Bulleit Whiskey has teamed up with local art collective Lira Arte Público to re-ignite excitement for public spaces through a series of large scale urban art interventions in the bohemian district of Chile's capital city, Santiago, as bars and restaurants reopen.
At the heart of every community there are artists, entrepreneurs, stories and gathering places that are usually in the form of bars and restaurants. As a brand focused on building community, Bulleit Whiskey will be spreading art in the city as a tool for social regeneration, celebrating cultural diversity and sparking the vitality of the Providencia district, connecting urban art with local bars, restaurants, businesses and communities.
'Horizon,' the first of this unprecedented series is a stunning 350 square meter mural by Chilean artist Rodrigo Estoy and looks at the next frontier of urban art and sustainability as it was produced using an innovative component that is added to the paint to replicate the air-purifying effect of adult trees.
Community-Building Urban Art
Bulleit Teams Up with Local Artists to Reignite Communities in Chile
Trend Themes
1. Community-building Art Interventions - Similar brands can collaborate with local artists to revitalize public spaces and create a sense of community through large-scale art interventions.
2. Sustainability and Urban Art - The use of innovative and sustainable components in urban art can provide an opportunity to promote environmental awareness and help mitigate pollution.
3. Bar and Restaurant Community Restoration - The revitalization of bars and restaurants can create local gathering spaces that foster a sense of community and bring vibrancy and life to the surrounding area.
Industry Implications
1. Alcohol and Beverages - Alcohol brands can collaborate with artistic communities to promote and showcase their products in tasteful ways while contributing to local cultural initiatives.
2. Art and Culture - Local artistic communities can take advantage of public art initiatives to create and showcase their works while also promoting community-building and social regeneration.
3. Real Estate and Urban Development - Real estate developers can incorporate public art initiatives in their development plans to create livable, vibrant, and sustainable urban spaces that attract local communities and businesses.