Carlsberg brought together six complete strangers and challenged them to build a pub over the course of five days. As part of the project, the participants—with no previous building experience—completed the construction of not just any old pub but one that's off-the-grid and powered by a waterfall. While the finished product is noteworthy in and of itself, so is the adventure that these people embarked on, creating friendships and a once-in-a-lifetime accomplishment.
The 'Carlsberg Cabin' was created by architect Ben Huggins of New British Design and it pays tribute to Danish design and makes the most of eco-friendly wood.
Those who are looking to share drinks and some laughs at the remote Carlsberg Cabin can now find it listed on Airbnb.
Waterfall-Powered Off-Grid Pubs
Carlsberg Challenged Six Strangers to Build a Pub in Five Days
Trend Themes
1. Off-the-grid - Disruptive innovation opportunity: Developing sustainable and self-sufficient technologies to power remote establishments off-the-grid.
2. Eco-friendly Design - Disruptive innovation opportunity: Integrating Danish design principles and eco-friendly materials in various industries to create sustainable and aesthetically pleasing products.
3. Collaborative Construction - Disruptive innovation opportunity: Exploring new models of collaborative construction to bring together individuals with diverse skill sets to complete ambitious projects within tight deadlines.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporating off-the-grid technologies in remote hospitality establishments to provide unique and sustainable experiences for guests.
2. Architecture - Disruptive innovation opportunity: Fusing eco-friendly design practices with traditional architecture to create environmentally conscious structures that blend seamlessly into their surroundings.
3. Construction - Disruptive innovation opportunity: Leveraging collaborative construction methods to enhance efficiency and productivity in the construction industry, enabling the completion of complex projects in shorter timeframes.