After Casper's success, other brands have been quick to develop a direct-to-consumer model that's both stylish and convenient for the emerging Millennial consumer, which is why Buffy comforters may appeal to those looking for high-quality offerings, at affordable rates.
Buffy has adapted the popular bed-in-a-box model, and offers to ship luxurious comforters directly to the home of sleepy consumers. Buffy's CEO Leo Wang, has been in the industry for 50 years, and has a mission to "deliver the ultimate sleeping experience" to each of his customers.
In addition to the convenience of the direct-to-consumer model, these comforters use the same fabric technology that's used by sports apparel brands for its "moisture-wicking" capabilities, resulting in a light, warm and breathable sleep.
Direct-to-Consumer Comforters
Buffy Comforters are Both High-End and Affordable
Trend Themes
1. Direct-to-consumer Bedding - Other brands are likely to develop a direct-to-consumer model, creating high-end bedding that is both stylish and convenient for millennials.
2. Innovative Fabric Technology - Companies are likely to create bedding using high-performance fabrics from the sports apparel industry, making for a comfortable and breathable sleeping experience.
3. Sustainable Bedding - As consumers grow more eco-conscious, bedding brands might use eco-friendly materials and production techniques to create sustainable and affordable products.
Industry Implications
1. Bedding - The bedding industry has room to innovate by using direct-to-consumer models, innovative fabric technology, and sustainable materials and production techniques.
2. E-commerce - The e-commerce industry can take advantage of the direct-to-consumer bedding trend by developing new web-based platforms to offer luxury and affordable bedding online.
3. Sports Apparel - The sports apparel industry has the potential to disrupt the bedding industry by using their expertise in high-performance fabrics to create comfortable, breathable, and moisture-wicking bedding products.