Tim Hortons recently announced its newest menu addition, a Buffalo Latte that is topped with the iconic sauce garnish. Launching the drink exclusively at Buffalo, New York locations, the Canadian QSR giant hopes to target a niche audience of adventurous coffee fans.
While the company is known for its traditional and home-style menu offerings, its decision to release a Buffalo Latte suggests a more daring direction, and aims to appeal to younger audiences. The marketing move also celebrates the 1964 birth of both buffalo sauce and the Tim Hortons brand.
"Made from freshly brewed espresso, steamed milk, mocha, and bold Buffalo sauce flavor, this latte is topped with whipped topping and a dusting of zesty Buffalo seasoning." The result is a sweet and savory flavor medley that is ideal for enjoyment during the autumn season. Sold in select Buffalo locations, this latte will be available for a limited time, and while supplies last.
Buffalo Sauce Lattes
Tim Hortons' 'Buffalo Latte' is Topped With a Savory Sauce Garnish
Trend Themes
1. Savory Coffee - The introduction of the Buffalo Latte by Tim Hortons suggests a trend in combining savory flavors with coffee, appealing to adventurous coffee fans.
2. Niche Marketing - By launching the Buffalo Latte exclusively at Buffalo, New York locations, Tim Hortons is tapping into a trend of targeting niche audiences and catering to their specific tastes.
3. Seasonal Fusion - The limited-time availability of the Buffalo Latte during the autumn season showcases a trend of fusing seasonal flavors with traditional coffee beverages.
Industry Implications
1. QSR (quick-service Restaurant) - The introduction of unique and daring menu items like the Buffalo Latte presents an opportunity for QSR brands to differentiate themselves and attract younger audiences.
2. Specialty Coffee - Savory coffee flavors, such as the Buffalo Latte, could disrupt the specialty coffee industry by offering a unique and adventurous taste experience for coffee enthusiasts.
3. Food and Beverage Marketing - Niche marketing strategies and the fusion of seasonal flavors, like the Buffalo Latte, demonstrate opportunities for innovative marketing approaches within the food and beverage industry.