As well as being able to collect a range of branded merchandise, fans of Korean pop group BTS have been treated to a BTS skincare line since 2017. These skincare products launched during the same year the boy band introduced its BT21 cartoon avatars, which can be found on everything from slippers and keychains to t-shirts.
Now, BTS is expanding its skincare range with new solutions that are formulated to specifically tackle blemishes. The new products include a Bubble Cleansing Foam, a Daily Clearing Toner and the Daily Moisture Lotion, which are best used in that sequence. Each of the brightly colored BTS skincare bottles features two to three of the beloved BT21 characters that represent the group members Tata, Van, RJ, Chimmy, Cooky, Shooky, Mang and Koya.
K-Pop Acne Treatments
The Branded BTS Skincare Products Tackle Blemishes
Trend Themes
1. K-pop Skincare - The trend of K-Pop celebrities creating their own skincare lines and cosmetics presents an opportunity for the beauty industry to target a dedicated fanbase.
2. Blemish-fighting Skincare - The trend of BTS launching a skincare line targeting specific skin concerns presents an opportunity for the beauty industry to create personalized products for consumers.
3. Branded Merchandise - The trend of K-Pop groups creating branded merchandise presents an opportunity for the fashion industry to collaborate with these groups to develop unique products.
Industry Implications
1. Beauty - The beauty industry can capitalize on the K-Pop skincare trend by partnering with these celebrities to create unique and personalized skincare and cosmetic lines.
2. Fashion - The fashion industry can tap into the trend of K-Pop groups creating branded merchandise by collaborating with these groups to develop a range of products that appeal to fans.
3. Entertainment - The entertainment industry can leverage the popularity of K-Pop groups by creating partnerships with them to release exclusive merchandise and products that appeal to their fans.