Anti Social Social Club collaborated with BT21 on a collection of streetwear apparel designed by K-pop musical group BTS. BT21 is comprised of a variety of different cartoon characters and the collection also channels some design elements from Line Friends. The apparel options include graphic tees, hoodies and hats in a color palette of black, white, gray and pink.
The new pieces boast branding details from Anti Social Social Club over the entire back of the streetwear in colorful, contrasting hues. In addition to the branding accents, the rear of the pieces are also decorated with some character graphics as well to amplify the overall theme. All of the playful clothing options in the collaborative collection are now available to shop online at BT21.
K-Pop Band-Designed Streetwear
Anti Social Social Club and BT21 Joined BTS on a Special Capsule
Trend Themes
1. Collaborative Streetwear - Opportunity for brands to collaborate with popular cultural icons on streetwear collections.
2. Character-based Apparel - Demand for apparel featuring cartoon characters and design elements from popular brands.
3. Colorful Branding Accents - Incorporating contrasting hues and branding details on streetwear for a standout look.
Industry Implications
1. Fashion and Retail - Fashion brands and retailers can explore collaborations with K-pop bands and cartoon characters to attract a wider customer base.
2. Entertainment and Media - Opportunity for entertainment and media companies to expand their merchandise offerings and capitalize on the popularity of K-pop and cartoon characters.
3. Marketing and Branding - Branding agencies and marketers can leverage the trend of colorful branding accents on streetwear to create visually appealing and memorable campaigns.