New Balance works in collaboration with Bryant Giles on a new design of the 2002R sneaker model. Arriving just in time for the Spring season, the sportswear label taps the Los Angeles artist and designer to create a new iteration of the comfortable footwear.
The color palette is rooted in an olive green tonal palette at the base foundation of the shoe with slightly frayed details. It is then detailed further with touches of facial features in an embroidered design language accompanied by text that reads "What Now?" stitched at the heel as a nod to his recent work that launched in Miami. The N logo on the lateral side is applied like a velcro patch and the insoles are playful in design.
Facial Feature Embroidered Sneakers
New Balance Joins Bryant Giles on a 2002R Sneaker
Trend Themes
1. Artist Collaborations in Footwear - Leveraging the popularity of artist collaborations can create disruptive and unique sneaker designs, attracting a broader consumer base.
2. Embroidered Design Language - Incorporating embroidery in footwear design offers a novel and tactile method to convey art, emotion, and storytelling in the fashion industry.
3. Customizable Sneaker Elements - Providing customizable components in sneakers, such as interchangeable patches, enhances customer engagement and drives innovation in on-demand personalization.
Industry Implications
1. Art & Design - Artists and designers from various fields can collaborate with sneaker brands to develop innovative and unexpected designs, creating new opportunities for both industries.
2. Textile Manufacturing - Developing advanced embroidery techniques and technology will enable textile manufacturers to meet the growing demand for unique and intricate footwear designs.
3. E-commerce Personalization - E-commerce platforms can leverage sneaker customization trends to offer personalized shopping experiences and increase customer satisfaction by allowing them to co-create and buy tailored products online.