The Brüush Electric Toothbrush is powered by sonic technology and was developed with the help of dentists and oral health experts. The oral care accessory leaves teeth feeling clean while staying gentle on gums, and is fully customizable with 6 unique cleaning modes and 6 color options.
The cleaning options include Daily, White, Gentle, Gum, Max and Tongue modes, allowing users to transition from more pressure to a gentler or more targeted clean. Each brush also features a built-in 2-minute timer, and is sold with 3 replaceable brush heads with signature extra soft bristles. Additionally, each Brüush Electric Toothbrush comes with a USB power adapter and charger, a compact travel case, and features an impressive four weeks of battery life.
Once in need of a new brush head, Brüush consumers can sign up for the brand's Refill Plan, a subscription that ships 3 new brush heads directly to one's door every six months at just $18. "With our premium electric toothbrush, we're on a mission to boost your self-confidence with cleaner teeth and a healthier mouth—encouraging more smiles, laughs, kisses, and connections along the way" says the brand on its website. Most recently, the company teamed up with comedian Kevin Hart for an exciting brand partnership and digital-first seasonal campaign that launched last week. The comedic campaign will consist of multiple episodes that are set to release through the holiday season and throughout 2021, aiming to remove the seriousness from traditional oral care discussions.
Customizable Sonic Toothbrushes
The Brüush Electric Toothbrush Features 6 Colors and 6 Modes
Trend Themes
1. Customizable Electric Toothbrushes - Disruptive innovation opportunity: Develop a toothbrush with even more customizable features and advanced cleaning modes to cater to individual oral care needs.
2. Subscription-based Toothbrush Refill Plans - Disruptive innovation opportunity: Create a subscription service that offers not only brush heads but also other dental care products to provide a comprehensive oral care solution.
3. Digital-first Brand Partnerships and Campaigns - Disruptive innovation opportunity: Collaborate with influencers or celebrities to create engaging and entertaining campaigns that break through the traditional norms of oral care advertising.
Industry Implications
1. Oral Care - Disruptive innovation opportunity: Develop smart toothbrushes that integrate with mobile apps or AI technology to provide personalized dental care recommendations.
2. Subscription Services - Disruptive innovation opportunity: Create subscription platforms that offer a wide range of customizable personal care products, including toothbrushes, skincare, hair care, and more.
3. Digital Marketing and Advertising - Disruptive innovation opportunity: Utilize digital platforms and innovative storytelling to create captivating oral care campaigns that resonate with modern consumers.