The Brut IPA is "one of the newest beer styles to hit the craft beer scene." It distinguishes itself with its dryness and "fresh, aromatic burst," which is created by the addition of Ahtanum hops, delivered at a later part of the making process. With an ABV of 6% and a color that is not too cloudy thanks to a special, amylase enzyme-powered stage of fermentation, the Brut IPA definitely has the potential to pique the interest of beer enthusiasts.
Recognizing the novelty of this beer style, the Brooklyn BrewShop creates a DIY Beer-Making Kit for the Brut IPA. Retailing at $48 USD, the product includes All-Grain Ingredient Mix, 3.8L Glass Fermenter, Glass Spirit-Filled Thermometer, Vinyl Tubing, Racking Cane & Tip, Chambered Airlock, and more.
Bone-Dry Beer-Making Kits
The Brooklyn BrewShop Drops a Brut IPA Kit for Brewing Enthusiasts
Trend Themes
1. Dry Beer-making Kits - Opportunity to create innovative beer-making kits that cater to consumers' preference for dry beer styles.
2. Craft Beer Styles - Opportunity to explore and develop new beer styles to cater to the evolving taste preferences of craft beer enthusiasts.
3. DIY Brewing Kits - Opportunity to capitalize on the growing popularity of DIY brewing with specialized kits for different beer styles.
Industry Implications
1. Home Brewing - Disruptive innovation opportunity for home brewing companies to offer beer-making kits that facilitate the production of dry beer styles like the Brut IPA.
2. Craft Beer - Opportunity for craft breweries to experiment and introduce unique beer styles like the Brut IPA to attract beer enthusiasts.
3. Consumer Goods Retail - Innovative beer-making kits like the Brut IPA kit present an opportunity for retailers to cater to the growing demand for DIY brewing products.