Nike introduces a new tonal iteration of the BRSB sneaker model in a bright Blue and Yellow colorway palette that is inspired by UCLA. The low-cut silhouette celebrates the company's original name, which is Blue Ribbon Sports, heavily inspired by the original Nike Cortez design from 1972 by Bill Cortez.
The colorway is meant to honor the school with bright hues. It starts off with blue suede tonal materials throughout the upper at the base foundation. It is then detailed with contrasting hits of yellow in the form of premium leather at the lateral side of the shoe, where the Swoosh branding can be found. It continues at the mismatching NIKE and SB heel tabs.
School-Themed Tonal Sneakers
Nike's BRSB Sneaker Gets a New Vibrant UCLA Colorway Design
Trend Themes
1. Tonal Sneakers - Opportunity for brands to create unique and distinctive colorways for sneaker models.
2. Campus-inspired Design - Design inspiration can come from universities and college culture, providing a new creative direction for product development.
3. Mismatched Heel Tabs - Experimenting with design elements such as mismatched heel tabs for sneaker models.
Industry Implications
1. Footwear - Opportunity for footwear brands to create unique and trendy designs for new releases.
2. Fashion and Apparel - Sneakers can be used as statement pieces in fashion outfits, driving trends that merge sportswear and fashion.
3. Sports Merchandise - Offering campus-inspired merchandise that caters to the fans and followers of universities and their associated sports teams.