The Sheila G's Brownie Brittle x M&M'S Minis treats have been announced as a fresh collaboration for consumers to try out as a new take on a classic variety. The products come in three varieties including the Brownie Brittle M&M’S Minis, Brownie Brittle Blondie M&M’S Minis and the Brownie Brittle Gluten Free M&M’S Minis, which come in at 130-calories or less each per one-ounce serving. The products are being launched online and in-store where shoppers can pick up four-ounce bags for $3.99 each.
VP of Marketing Ashley Dawkins commented on the new Brownie Brittle Gluten Free M&M’S Minis saying, "Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’S candy brand. We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack."
Collaboration Candy Brittles
The Brownie Brittle x M&M'S Minis Treats are Sweet and Crispy
Trend Themes
1. Collaboration Candy Treats - The collaboration between Brownie Brittle and M&M'S Minis presents an opportunity for more creative partnerships between dessert brands.
2. Gluten-free Options - The addition of gluten-free options in the Brownie Brittle x M&M'S Minis collaboration reflects an opportunity for food companies to cater to dietary restrictions and expand their consumer base.
3. Low-calorie Sweets - The 130-calorie or less per one-ounce serving feature of the Brownie Brittle x M&M'S Minis collaboration highlights an opportunity for healthier snack options to gain popularity in the candy industry.
Industry Implications
1. Candy - The Brownie Brittle x M&M'S Minis collaboration represents an opportunity for innovation and partnerships within the candy industry.
2. Desserts - The partnership between Brownie Brittle and M&M'S Minis highlights an opportunity for dessert companies to collaborate and introduce new, exciting products to the market.
3. Food Manufacturing - The popularity of the Brownie Brittle x M&M'S Minis collaboration illuminates an opportunity for food manufacturers to explore unique flavor collaborations and capitalize on consumer trends.