This Mexican-based brand called Extravirgen packages its wholesome food products in brown bag packages to promote the all-natural and organic approach to its products. All of the items created by Extravirgen are gluten-free, dairy-free and there are no products containing preservatives.
This brand relies on minimalism and simplicity to create its products. Through a collaboration with design agency 'Futura,' the brown bag package design was created to embody Extravirgen's simple and wholesome brand.
Using a simple and clean typographic style, the brand does not need to present a massive logo or over-sized brand name on its packaging. By taking a low-key approach, it attracts consumers who are genuinely interested in the health benefits and wholesome properties of these products. This organic grocery line contains both food and beverage items that cater to health-conscious consumers.
Brown Bag Food Packaging
This Natural & Organic Food Company Uses Brown Bags to Label Its Products
Trend Themes
1. Minimalistic Packaging - There is an opportunity for brands to attract health-conscious consumers by creating minimalist packaging designs that focus on promoting healthy and wholesome products.
2. Organic and Natural Products - The trend of promoting all-natural and organic approaches to creating food products is likely to continue and brands can take advantage of this by creating products that align with this trend.
3. Gluten-free and Dairy-free Products - As more consumers become health-conscious, there is a growing demand for gluten-free and dairy-free products, offering an opportunity for brands to create innovative and alternative options for these consumers.
Industry Implications
1. Organic Food and Beverage Industry - The organic food and beverage industry has an opportunity to create innovative packaging designs that promote healthy and wholesome products.
2. Health and Wellness Industry - There is a growing demand for health and wellness products, creating an opportunity for companies to innovate and create new products that focus on promoting healthy lifestyles.
3. Alternative Diets Industry - The alternative diets industry has an opportunity to create innovative and delicious gluten-free and dairy-free options that cater to health-conscious consumers.