Officially the world's most expensive car wax, the Brough and Howarth 'Definitive Wax Marble' costs a whopping £24,000 (approximately $37,000).
This one-of-a-kind product is rumored to be made of refined natural fruit oils, locally sourced beeswax and imported carnauba wax from northern Brazil. It is luxuriously packaged in a solid marble cube straight from Athens, Greece, and is exclusive to Brough and Howarth.
Implications - Despite the recent downturn of the economy, the super-wealthy still enjoy lavishing money on the highest quality of products. If companies can focus on developing high-grade goods composed of the finest product ingredients, they will continue to have a market among affluent consumers seeking to surround themselves with the best.
Ultra Luxurious Auto Treatments
The $37,000 'Definitive Wax Marble' by Brough & Howarth
Trend Themes
1. Luxury Goods - Developing high-grade goods composed of the finest product ingredients to cater to the affluent market.
2. Super-wealthy Spending - Super-wealthy individuals continue to spend on high-quality products, even in a downturned economy.
3. Exclusive Packaging - Creating unique and luxurious packaging, like the solid marble cube, to enhance product value and appeal.
Industry Implications
1. Automotive - Opportunity for luxury car care brands to develop high-end auto treatments for affluent car owners.
2. Cosmetics - Luxury cosmetics brands can create premium wax products with refined natural fruit oils and high-quality ingredients.
3. Packaging - Specialized packaging companies can offer exclusive and premium packaging solutions for high-end products like the 'Definitive Wax Marble'.