It''s one thing to drink an ice-cold beer, but drinking your own, homemade beer made from the Brooklyn Brew Shop 'Beer Making Kit' is a whole different experience. This product is not only an adult toy, it's also a supreme example of creative branding and packaging. The Brooklyn Brew Shop wants to attract costumers by staying away from traditional beer designs and incorporating interactive drinking alternatives.
The design of the box is pretty direct and simple, yet it manages to successfully highlight the uniqueness of the product: fresh, homemade beer. By using a cardboard box and large white fonts, the product clearly states its purpose: Beer Making Kit. Additionally, the colors on each box dictate the extraordinarily rare flavors of each beer.
The Brooklyn Brew Shop 'Beer Making Kit' branding design and packaging is clean, straightforward and tempting. I can only hope that making the beer is as much fun as drinking it.
Homemade Distillery Branding
The Brooklyn Brew Shop 'Beer Making Kit' is Refreshingly Fun
Trend Themes
1. Craft Beer Making Kits - Opportunity for companies to disrupt the beer industry by offering DIY craft beer making kits for consumers to create their own unique flavors at home.
2. Interactive Packaging - Potential for innovative packaging designs that engage consumers and enhance their experience with the product, creating a memorable brand impression.
3. Alternative Branding Strategies - Disruptive opportunity for breweries to differentiate themselves from traditional beer designs by incorporating unique branding strategies that appeal to modern consumers.
Industry Implications
1. Craft Brewing Industry - Craft breweries can embrace the trend of craft beer making kits to expand their reach and empower consumers to become creators of their own beer.
2. Packaging Industry - Packaging companies can capitalize on the demand for interactive packaging by creating innovative designs that captivate consumers and add value to the product.
3. Marketing and Advertising Industry - Marketing agencies can help breweries explore alternative branding strategies to create compelling brand stories and establish deeper connections with their target audience.