Stryx, a male-targeted cosmetic brand, partnered up with Tom Sandoval, the Vanderpump Rules star, to create the perfect Bronzing Gel. This self-tanning product provides the ideal summer beach glow. The team collaborated to create one product that works on every skin tone.
The goal was to help users achieve the perfect tan look in seconds anywhere in the world. If the beach is not accessible, this product can be used on the face, scalp, neck, and arms to create a healthy glow. To apply the product, users can rub the gel into the desired area like they would apply moisturizer. The formula is designed with the full-face application in mind. The Bronzing Gel is mixable with other moisturizing products. The oil-free gel is sourced from 100% vegan and cruelty-free ingredients.
Male-Targeted Self-Tanners
Stryx Partnered with Tom Sandoval to Create the Bronzing Gel
Trend Themes
1. Male Self-tanning - Brands can tap into the growing demand for male self-tanning products and create innovative formulas and packaging specifically targeted towards men.
2. Multi-use Self-tanners - Self-tanners that can be used on various body parts will continue to appeal to consumers looking for convenience and a natural-looking tan, making it an opportunity for companies to innovate in terms of application methods and ingredients.
3. Vegan and Cruelty-free Self-tanners - The rise in veganism and environmental consciousness among consumers creates an avenue for companies to create vegan and cruelty-free self-tanning products to cater to customers who prioritize ethical and sustainable beauty choices.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care sector can innovate in the male self-tanning market by creating products specifically designed for men’s skin and targeted marketing campaigns to promote inclusivity and diversity in beauty standards.
2. E-commerce - The convenience of e-commerce platforms presents an opportunity for brands to expand their distribution channels for self-tanning products, allowing them to reach more consumers through targeted online marketing strategies.
3. Sustainable Packaging - In the context of growing environmental concerns, companies can develop eco-friendly and biodegradable packaging for self-tanners to cater to sustainability-conscious consumers and to stand out in a competitive market.