Originally started as a pop-up in 2012, Broken Shaker has finally found a permanent home as an open-air rooftop bar in New York City. Founded by Gabriel Orta and Elad Zvi, this new bar combines flavors from the Middle East and Latin America, as well as its former home as a pop-up at Freehand in Miami.
Staying true to its influences, Broken Shaker carries with it an outwardly laid-back vibe with a particular focus on tropical influences. The drinks may pull from a tropical pantry, but they also feature influence and emphasis on Middle Eastern flavors and Latin American flair. The Strawberry Rye Tai is perhaps the best example of innovation and blending at Broken Shaker as it draws inspiration from the classic tiki mai tai, but also adds a strawberry-vanilla-oat-milk orgeat.
This blend of influences continues onto the food menu at Broken Shaker. Helmed by Jimmy Lebron, the food takes influence from all over the world, ranging from Yemen to Japan.
Middle Eastern-Influenced Cocktail Bars
Broken Shaker Has Found a Permanent Home in New York City
Trend Themes
1. Middle Eastern-influenced Cocktails - The emergence of Middle Eastern flavors and ingredients in the cocktail industry presents an opportunity for innovative beverage creations.
2. Latin American-inspired Bars - The fusion of Latin American and Middle Eastern influences in cocktail bars opens up a new market for unique and culturally diverse drinking experiences.
3. Global Fusion Menus - The introduction of menus that incorporate a variety of international flavors, such as Yemeni and Japanese, provides an opportunity for culinary innovation and cross-cultural dining experiences.
Industry Implications
1. Cocktail Industry - The cocktail industry can explore Middle Eastern flavors and ingredients to develop new and exciting drink recipes, appealing to adventurous consumers.
2. Hospitality Industry - The hospitality industry can incorporate Middle Eastern and Latin American influences in bar concepts to create unique and immersive experiences for guests.
3. Restaurant Industry - Restaurants can adopt global fusion menus that fuse culinary influences from different parts of the world, providing a unique dining experience for customers.