ºBRIX Desserts offers consumers a unique experience through BRIXjourney, a multi-sensory sweet journey. ºBRIX Desserts is a contemporary dessert restaurant in Dubai run by Chef Carmen Rueda and her team. As mentioned on the website, she has "studied the culinary science and worked with some of the best dessert chefs in the world" and is known as "one the most innovative pastry chefs in the UAE."
Chef Carmen Rueda and her team offer two exquisite and unique culinary journeys for consumers to choose from — 'The Escape' and 'Fire & Ice.' The Escape takes patrons on an adventure around the world through five courses, and Fire & Ice plays with the elements to create an immersive three-course experience. Both are developed and enhanced by the chef's use of aromas, techniques, ingredients, visuals, and temperatures to create a memorable experience for consumers.
Sweet Multi-Sensory Experiences
BRIXjourney Interacts with All Five Senses in a Unique Experience
Trend Themes
1. Multi-sensory Dining - There is an opportunity for restaurants and food establishments to provide consumers with a unique dining experience that engages all their senses through the use of aromas, techniques, ingredients, visuals, and temperature.
2. Experiential Marketing - Companies can create immersive experiences to promote their products or services through the use of techniques that engage all five senses.
3. Culinary Innovation - There is an opportunity for chefs and food scientists to innovate and create new technologies that enhance the multi-sensory dining experience for consumers.
Industry Implications
1. Hospitality Industry - There is an opportunity for hotels and restaurants to offer multi-sensory dining experiences to attract and retain customers.
2. Food and Beverage Industry - There is an opportunity for food and beverage companies to develop products that engage all five senses, offering customers a unique and memorable experience.
3. Event Planning Industry - There is an opportunity for event planners to create immersive experiences that engage all five senses, making events more memorable and impactful for attendees.