There is definitely a discrepancy between casual fashion in different countries of the world and Wavey Garms' Spring/Summer 2019 lookbook offers a glimpse into the aesthetics of British streetwear. The photoshoot provides consumers with a sneak peek at some of the most sought-after pieces for the season -- from a dually chromatic Chanel tracksuit and a Fendi monogram scarf to the Nike Air VaporMax Plus model and an Arc'teryx crossbody bag.
The British streetwear editorial relies on "London's many multicultural suburbs" for inspiration, curating refined, sophisticated and chic outfits. As Wavey Garms has built a name for itself as a fashion hub, retail location, and nurturing community, its latest collection of British streetwear is surely relevant for the region.
Photo Credits: Wavey Garms/ The Flash Pack
Contemporary British Streetwear Editorials
Wavey Garms Spotlights Its Key Offerings for SS 2019
Trend Themes
1. British Streetwear Fashion - There is an opportunity for disruptive innovation in the fashion industry to embrace the aesthetics of British streetwear as Wavey Garms has shown in its latest collection.
2. Multicultural Suburban Aesthetics - Incorporating multicultural suburban aesthetics into fashion can offer a fresh perspective and create new market opportunities.
3. Sophisticated and Chic Streetwear - Creating sophisticated and chic streetwear fashion can appeal to a wider demographic and elevate the streetwear industry to new heights.
Industry Implications
1. Fashion Retail - Exposing multicultural suburban aesthetics in fashion retail can differentiate businesses and create new opportunities for growth.
2. Footwear Industry - The Nike Air VaporMax Plus model showcased in the British streetwear editorial presents an opportunity for innovation in the footwear industry.
3. Accessories Manufacturing - Manufacturing crossbody bags like the Arc'teryx one featured in the editorial can create a new market for accessories and offer a fresh option to consumers.