At first, the stills from this British lookbook appear as though they were taken straight out of a Wes Anderson film. Although a little more raw than the celebrated director's signature style, the images found in the latest House of Holland catalog is just as quirky as one would expect. Set amongst kitsch backdrops and senior communities, the menswear really stands out.
The British lookbook was nevertheless inspired by someone else entirely: Martin Parr. The Magnum photographer and photojournalist also happened to shoot it. The British lookbook grants a playful take on the often stuffy industry while still maintaining an aloof quality that sets these pieces apart from other designs. This series can nevertheless be part of an art gallery.
Kitsch British Lookbooks
The Latest House of Holland Catalog was Shot by Photographer Martin Parr
Trend Themes
1. Quirky Lookbooks - The use of kitsch backdrops and senior communities in British lookbooks presents an opportunity for brands to create unique and visually engaging catalogues.
2. Photographer Collaborations - The collaboration between fashion brands and renowned photographers like Martin Parr offers an avenue for innovative and artistic catalog shoots that capture attention and stand out from competitors.
3. Playful Fashion Photography - The House of Holland catalog showcases a playful and unconventional approach to fashion photography, inspiring other brands to experiment with their visual storytelling and create distinctive brand identities.
Industry Implications
1. Fashion - The fashion industry can leverage quirky lookbooks to attract and engage customers with visually captivating catalogues that showcase their unique designs.
2. Photography - The collaboration between photographers and fashion brands opens up opportunities for photographers to showcase their artistic skills and expand their portfolios within the fashion industry.
3. Art Galleries - The House of Holland catalog's aloof and artistic qualities suggest the potential for fashion campaigns and lookbooks to be exhibited in art galleries, bridging the gap between fashion and art.